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26/09/2022 Update your pricing for underperforming currenciesApple doesn’t want you to pick any price point you want: it loves order and clean numbers. As...
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26/09/2022 Localizing to communicate betterAlthough English is the dominant language and can be used while proving your concept, once you start to...
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26/09/2022 Managing Your Pricing StrategyAny pricing strategy to be applied on the AppStore is limited by the playground set by Apple. The...
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26/09/2022 Improving Paywall PerformanceThe paywall in your app is where the user decides if (s)he is ready to try your app....
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26/09/2022 Optimizing the Pre-paywall flowThe pre-paywall stage is what the user experiences after installing your app. This means that (s)he was already...
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26/09/2022 Providing Great Customer Support“Any complaint is a gift” the adage goes. What it means is that most product owners are oblivious...
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26/09/2022 Exchange Rates @AppleNot following exchange rates closely can lose you a lot of money. As most of the readers of...
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26/09/2022 Lifetime Value (LTV)Lifetime Value (LTV) is the amount of revenue a customer generates a business over the life of his/her...
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26/09/2022 First Time DownloadsThis is the number of unique users that download your app, excluding the downloads from the same users’...
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26/09/2022 New SubscribersNew Subscribers is madduck’s own construct and represents users who become subscribers. It includes new direct subscribers, subscribers...
