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26/09/2022 Lifetime Value (LTV)Lifetime Value (LTV) is the amount of revenue a customer generates a business over the life of his/her...
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26/09/2022 First Time DownloadsThis is the number of unique users that download your app, excluding the downloads from the same users’...
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26/09/2022 New SubscribersNew Subscribers is madduck’s own construct and represents users who become subscribers. It includes new direct subscribers, subscribers...
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26/09/2022 Grace PeriodWith Grace Period, you give the customer the possibility to continue using your app even when the payment...
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26/09/2022 Involuntary ChurnInvoluntary Churn represents the customers that weren’t able to pay Apple at the subscription renewal date and the...
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26/09/2022 Voluntary Churn & Refund RateVoluntary Churn represents your customers who take the decision of leaving your app whether by canceling their subscription...
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26/09/2022 ChurnChurn rate is the number of subscribers who cancel or don't renew a subscription. It is the opposite...
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26/09/2022 Activation to Subscriber (AtS)Activation to Subscriber (AtS) ratio is the percentage of people who subscribe to your app compared to the...
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26/09/2022 Install to Activation (ItA)Install to Activation (ItA) ratio is the percentage of people who take an activation on your app paywall...
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26/09/2022 Install to Subscriber (ItS)Install to Subscriber (ItS) ratio is the percentage of people who subscribe to your app compared to the...
