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26/09/2022 Conversion Rate and CPIThe Conversion Rate is the ratio of users who install your app to the ones who visit your...
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26/09/2022 Impressions, TTR and CPTImpressions are the first step of your acquisition journey; the number of impressions means how many people saw...
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26/09/2022 Customer Acquisition CostCustomer Acquisition Cost (CAC) is the amount of money a company spends to get a new customer. This...
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26/09/2022 Walking the talk & improving onboardingIn real life it is important to walk the way you talk. The same is also true in...
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26/09/2022 Sending promotional offers to reduce churnUsers who don’t see that much value in your app simply leave. Among those who leave there are...
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26/09/2022 Reminding Users to Update Billing InformationOn the AppStore, every 1 transaction in 10 has a billing issue meaning that 10% of your potential...
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26/09/2022 Leveraging Grace Period to Uplift ProceedOn the AppStore, about 10% of transactions have a billing issue and go through the “Billing Retry” status....
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