Platforms for Marketing 101: Selecting the Best One for Your Mobile App

Guide on choosing the right mobile app marketing platforms, with comparative analysis.

There are 6.4 billion smartphones worldwide. People spend an average of 4.2 hours on mobile apps, and people in the US also spend 5 hours on their mobile apps. This extraordinary amount of time is spent for a variety of tasks, such as finding answers to basic inquiries and looking for solutions to little everyday issues. This gives developers of apps a huge chance to connect with customers and expand their apps via mobile app advertising networks.

According to Technopedia,  an ad platform is an “intermediary between mobile publishers and advertisers.” These platforms allow you to publish text, graphics, or animated advertisements on mobile platforms, websites, and applications. If you follow a good strategy and apply all the requirements correctly, ad platforms provide an opportunity for you to target your ads, while tracking and gaining users.

Starting Your Marketing Journey

When you begin your marketing journey after developing a mobile app, it becomes crucial to use the appropriate tools and place your app appropriately. To maximize the effectiveness of your marketing initiatives, you’ll need certain marketing tools to connect with your target audience and build momentum, and ad networks are crucial.

Ad platforms are “intermediaries between mobile publishers and advertisers,” according to Technopedia. These services let you post text, graphic, or animated ads across websites, apps, and mobile platforms. With the right approach and application of all criteria, ad platforms provide you the chance to target your advertising and track and acquire new users at the same time.

How Do I Pick the Best Mobile Advertising Platform?

Apple Search Ads ASA Marketing Platforms 101 How To Choose The Right Platform For Your Mobile App e1676454795289

Prioritizing the field and category of your mobile application is important when selecting the appropriate platform. For instance, an advertisement for an app pertaining to business would not do well on Instagram or another social media platform. Rather, you must define;

  • What are your objectives for advertising?
  • Which platforms are most often used by your target audience?
  • What’s the answer and what benefit are you offering them, too?

You may use the answers to these questions to help you decide which aspects to employ for your app’s branding, content, platform selection, and creatives.

Exploring Mobile App Marketing Options

Ads for Apple Search (ASA)

Apple’s ASA feature facilitates users’ discovery of mobile apps through App Store searches. This channel uses keywords to connect you with customers who are interested in the service your app offers. On ASA, marketers may place bids on particular keywords to connect with users of those applications who are interested in them.

Impression exposure to customers who are looking for features in your app makes it a potent acquisition strategy. This implies that you may easily get high conversion rates if you can strategically place your app around relevant keywords and it performs well. As to Apple,70% of program store users locate the program they want using the search function, and 65% of downloads on the App Store occur subsequent to a search.

Google Ads

Guide on using Google Ads for mobile app marketing, with detailed steps and strategies.

Google Ads is an additional platform for mobile app advertisements. Google Ads is another useful platform you may think about for your advertisements because it covers a network of over 2 million websites and applications alone. In addition, 70% of mobile searches lead to a client taking action within an hour.

This platform is a perfect fit for your advertising campaigns; if the general public is your app’s target market, Google Ads offers a fantastic way to get in front of a lot of people. However, before launching Google Ads, you might want to have a look at alternative platforms if the mobile app you’re promoting falls into a more specialized area.

Social Media Channels
Visual guide on using social media channels to market mobile apps, highlighting key platforms.

Social networking sites like Facebook, Instagram, Twitter, LinkedIn, and TikTok are excellent resources for locating, comprehending, and connecting with your mobile app’s target audience. Every social media platform offers a variety of app opportunities and can assist you in reaching consumers and communities who may find your app advantageous and helpful.

This CMO survey predicts that by 2023, businesses will nearly increase the amount of money they spend on social media advertising. Among the many uses for social media platforms include raising brand recognition, growing your social media following, getting more people to install or subscribe to your mobile app, and more. Influencer marketing, a form of social media marketing, offers an additional means of having a well-known influencer in your app’s category promote your mobile application.

  • Consider your target;
    what is their method of self-identification?
  • Which social media accounts are they on, and which do they use the most frequently?
  • How does your app assist them in resolving their issue?

    You can find the information you need by asking these questions.

    Once you’ve selected the ideal social media platform for displaying your advertising, you can begin running them there and utilize various traction and management options.
Partner Promotion

Affiliate Marketing is an advertising approach, according to Investopedia, in which a business pays independent publications to send customers or leads to their goods and services. Through partnerships with bloggers, influencers, companies, or websites, app developers may promote their mobile app. Partners can measure this metric using clicks, or they can receive money for each product they sell.

E-mail Marketing
Infographic detailing effective email marketing strategies for promoting mobile apps.

Email marketing, a longstanding marketing method, involves sending promotional messages to a targeted audience. In 1971, the first email was sent by, marking a significant milestone in communication and media history. Over the decades, the email platform has transformed, evolving into the familiar tool we use today in the early 2000s. This enduring marketing tool has maintained its popularity ever since.

Email software that performs automatic tasks, such as mail segmentation, mailing lists, newsletters, and targeted campaigns, is what brings email campaigns to our inboxes. When incorporating this channel into your marketing plan, keep sending emails as your primary goal in mind. The most popular uses of email marketing are brand recognition, loyalty, and trust-building. In addition, you may use audience engagement to teach them about the worth of your brand or to keep them interested in between product revisions.

It makes sense that selecting the best marketing platform for your mobile app and presenting a premium advertisement with captivating content and graphic design is a difficult task that requires a great deal of time, energy, knowledge, and experience. Nevertheless, if you can execute these steps correctly, consumers will find your app. Make sure you can measure your advertising using analytical services and Mobile Measurement Platforms (MMPs) when selecting a marketing platform for your app.