Know
your funnel
we know how
Mastering your funnel end-to-end is key to profitability
Your user funnel goes from the moment where a mobile user sees your ad to the moment (s)he quits your app for good. This funnel has many intricacies and pitfalls and must be tightly managed to optimize your profitability. We consolidated every single component of it for you.
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Exchange Rates @AppleNot following exchange rates closely can lose you a lot... -
Lifetime Value (LTV)Lifetime Value (LTV) is the amount of revenue a customer... -
First Time DownloadsThis is the number of unique users that download your... -
New SubscribersNew Subscribers is madduck’s own construct and represents users who... -
Grace PeriodWith Grace Period, you give the customer the possibility to... -
Involuntary ChurnInvoluntary Churn represents the customers that weren’t able to pay... -
Voluntary Churn & Refund RateVoluntary Churn represents your customers who take the decision of... -
ChurnChurn rate is the number of subscribers who cancel or... -
Activation to Subscriber (AtS)Activation to Subscriber (AtS) ratio is the percentage of people... -
Install to Activation (ItA)Install to Activation (ItA) ratio is the percentage of people... -
Install to Subscriber (ItS)Install to Subscriber (ItS) ratio is the percentage of people... -
Conversion Rate and CPIThe Conversion Rate is the ratio of users who install...