we know how
Mastering your funnel end-to-end is key to profitability
Your user funnel goes from the moment where a mobile user sees your ad to the moment (s)he quits your app for good. This funnel has many intricacies and pitfalls and must be tightly managed to optimize your profitability. We consolidated every single component of it for you.
Impressions, TTR and CPTImpressions are the first step of your acquisition journey; the...
Customer Acquisition CostCustomer Acquisition Cost (CAC) is the amount of money a...