How data-driven product changes and campaign optimizations make Poster Maker one of the TOP 5 members among Graphics & Design apps in US & UK
6x
ItS
3x
LTV
400+
Creatives Produced
Background: Poster Maker is an app that offers over 50,000 templates for designing posters, banners, and visual forms that stand out. Available on iPhone, Mac, and iPad, it’s perfect for anyone looking to unleash their creativity and make their brand remarkable with eye-catching designs. The app is user-friendly and easy to navigate, offering a range of design options for social media pages, mobile games, YouTube channels, presentations, invitations, posters, and brochures.
Our Goals:
In less than 6 months:
- Become one of the best Graphics & Design apps Worldwide
- Maintain positive Return on Investment (ROI)
- ASO optimization
- Country-based product suggestions
- Redefined Google Ads campaigns
- Changing the pricing strategy
In less than 6 months:
- The pricing changes that we implemented multiplied LTV 3x to $24
- Our country based suggestions multiplied ItS 6x to 6%
